Facebook介绍,Value of Facebook(PDF 下载)

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facebook介绍.pdf

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所需流量: 5 积分 [立即下载]

50页 PDF 英文版

Facebook介绍 核心内容,What will be covered:
  • Value of Facebook
  • Facebook login
  • Organic distribution channel
  • Mobile App Promotion


Facebook介绍

Facebook介绍

Facebook介绍

Facebook介绍

Facebook介绍

Facebook介绍

Facebook介绍

Facebook介绍

Facebook介绍

Facebook介绍

Mobile games business

Facebook介绍

Facebook介绍

819M+ active monthly mobile users

Facebook介绍

Facebook介绍

Every day, more time is spent on Facebook than anywhere else on mobile

Facebook介绍

Facebook介绍

We have sent a total of 263M monthly referrals to

Facebook介绍

Facebook介绍

  • 8 of the top 10 Grossing iOS apps are integrated with Facebook
  • 9 of the top 10 Grossing Android apps are integrated with Facebook
  • 55% of top 400 Grossing iOS apps are integrated with Facebook
  • 200K iOS and Android


Facebook介绍

Facebook介绍

Facebook connected users are more valuable

Facebook介绍

Facebook介绍

Facebook介绍

Facebook介绍

The first step in enabling Facebook’s mobile functionality

Facebook介绍

Facebook介绍

Your gateway to... User’s identity User’s friends

Facebook介绍

Facebook介绍

Your gateway to...
  • Appearing in Search
  • Getting Distribution
  • Through Get a Bookmark Requests & Feeds


Facebook介绍

Facebook介绍

Facebook介绍

Facebook介绍

Use cases: Invites, gifting, missions,competitions, tournaments, challenges, turnbased...

Facebook介绍

Facebook介绍

‣ 1:1 Communication between users
‣ Lights up notification jewel

Facebook介绍

Facebook介绍

Requests
  • Sending
  • Receive Push Notification Light up notification jewel


Facebook介绍

Facebook介绍

Requests User flow

Facebook介绍

Facebook介绍

Use cases: Bragging, gifting, requesting help, challenges...

Facebook介绍

Facebook介绍

Post to user’s Timeline and appears in News Feed

Facebook介绍

Facebook介绍

Facebook介绍

Facebook介绍

Facebook介绍

Facebook介绍

Facebook介绍

Facebook介绍

Everything Start With A Facebook Page
• Free way to begin the conversation
• Connect directly with potential users
• Generate excitement for the game.

Facebook介绍

Facebook介绍

What Can You Post?

Facebook介绍

Facebook介绍

Facebook介绍

Facebook介绍

Fan Page Best Practices

1. Cover photo and logo
2. For mobile game, put the game URL under description
3. Consider putting App Store/Google Play logo, game’s QR code on cover photo
4. Use Page Tab App

Facebook介绍

Facebook介绍

Fan Page Best Practices – Page Tab App

Facebook介绍

Facebook介绍

On mobile, marketers need to drive the same performance marketing goals they can achieve online

Facebook介绍

Facebook介绍

Two key challenges: app discovery and customer retention in app

Facebook介绍

Facebook介绍

Mobile App Install Ad

Title: App name
Text: 90 characters (Latin), 52 characters (Chinese,Japanese, Korean)
App details:
•Star ratings: Appear if you have at least 250 ratings in the App Center
•Social context: Will appear if your friends play/use the game/app and if you have Facebook login enabled Image specs in ad: 1200x627 px, 75x75 px app icon

Facebook介绍

Facebook介绍

Facebook介绍

Facebook介绍

Facebook介绍

Facebook介绍

Mobile App Install Ad

Facebook介绍

Facebook介绍

Mobile App Install Ad

Facebook介绍

Facebook介绍



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