罗兰贝格:基于百度独家搜索大数据的中小企业发展洞察及成长之策

分享者:Jian.1990 | 分享时间: 2020-5-20 14:13 | 我要分享
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2020年5月20日,罗兰贝格与百度联合发布《基于百度独家搜索大数据的中小企业发展洞察及成长之策》报告,基于百度独家搜索大数据进行深入分析,洞察中小企业广泛分布的生产制造、商业零售、房产装修、医疗健康、教育辅导、乘用汽车销售等七大细分行业的用户变化与行业趋势。

广大中小企业渗透至各行各业的末端,也承载着全国近八成就业人口。我们呼吁政府提供强有力的纾困政策,同时也希望中小企业主动作为,根据疫情发展调整企业发展战略,以数字化为抓手,构建灵活的前端业务能力和稳定创新的可持续发展能力。

开篇
基于百度搜索数据与中小企业相关的行业,罗兰贝格选取了大额低频、重线下的生产制造、金融保险、房产装修、商业加盟行业以及医疗健康和教育辅导行业进行重点分析,以预见行业未来发展趋势并提出应对之策。

用户侧变化趋势
疫情造成的 消费端停业停工、长期居家和供给端涌入线上求生存将 加速消费者向务实理性、全场景化消费及消费社交娱乐 化方向发展。

行业视角时局
疫情对生产制造、乘用汽车、商业零售、房产装修医疗健康和教育辅导这六个领域产生不同程度的影响。

企业应对之策
罗兰贝格研究了大危机和大变革之下的中小企业生存之道,提出中小企业发展模型,建议中小企业掌握方向、调整战术、夯实底盘、聚焦以数字化为基础的六大核心能力建设,快速调整方向、打法和组织,确保现金流不断的情况下,快速抓住新机遇。


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(权威报告推荐,微信公众号:UseitcomCn)

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