益普索:2020年全球趋势

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ipsos-global-trends-2020-understanding-complexity.pdf

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2020年2月,益普索(Ipsos)发布最新报告《2020年全球趋势:了解复杂性》(Global Trends 2020: Understanding Complexity report)。这项研究概述了来自33个国家/地区的370多个问题,并更新了2013年和2016年的以前版本。对数据的分析比以往任何时候都更加深入,在一项深入调查中突显了世界的价值和趋势。通过对这个庞大的数据集进行高级分析和专家分析,我们确定了将在2020年代统治世界的12种趋势和36个价值。

2020年全球电子商务市场的收入将达到2.2万亿美元,但仍仅占全球零售总额的16%,全球仍然有很大比例重视现实世界的购物。我们发现,全球有一半(48%)的人通常在网上购物之前先去商店,然后三分之一的人发现网上购物比在传统商店购物更困难。有证据表明,实体购物所并没有面临消失,但需要改变。品牌崇拜仍然很普遍,大多数人使用品牌作为决策的重要参考,新兴市场和成熟市场中明显更为普遍。

报告显示,尽管越来越多的人怀疑大数据被滥用,但我们中将近一半的人会高兴地提供我们的信息,以换取个性化服务和产品,自2013年以来增长了7%。实际上,尽管有我们的怀疑,但数据共享的风险似乎越来越值得,尤其是在中国和印度,其中大约三分之二的人对数据/个性化折衷感到满意。

《2020年全球趋势:了解复杂性》内容要点
  • 气候情况和应对
  • 全球价值观
  • 医疗保健
  • 对不确定性和不平等的反应
  • 资本主义的转折点
  • 全球化高峰
  • 数据困境
  • 认真健康
  • 真实为王
  • 追求简单和意义
  • 技术层面:技术友爱和恐惧技术
  • 怀旧的永恒魅力


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