Google&BCG:2020印度线上食品消费报告

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Demystifying-the-Online-Food-Consumer_tcm21-238295.pdf

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2020年1月28日,Google和波士顿咨询集团(BCG)发布最新《2020印度线上食品消费报告》(Demystifying the Online Food Consumer)。报告预计,印度在线食品将以25-30%的复合年增长率增长,在未来两年内将成为80亿美元的市场。这项名为“揭开在线食品消费者神秘面纱”的研究通过深入了解印度消费者的驱动因素和障碍以及他们对平台的期望,概述了该行业的潜在增长机会。

该研究还指出,同伴或网络倡导者(52%)在吸引人们首次尝试在线订购食品方面发挥了关键作用。其次是广告(占19%),在地铁和全国较高收入人群中成为强劲的推动力。印度的整体在线支出正在迅速增长,并有望在未来5年内以25%的速度增长,达到1300亿美元以上。

在快速数字化和消费稳步增长的浪潮中,食品技术公司的影响力在过去几年中增长了六倍,并将继续进一步增长。该报告深入研究了驱动市场的趋势,解释了消费习惯,提供了全球食品行业的观点,并阐明了印度食品技术领域的机会。[邮件订阅 useit《知识精选》了解最新权威研究]


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