ING:向消费者学习

分享者:teddy2014 | 分享时间: 2020-3-6 15:16 | 我要分享
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ing-circular-economy-survey-2020-learning-from-consumers.pdf

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日前,荷兰国际集团(以下简称“ING”)发表了一篇名为《向消费者学习:不断变化的消费需求如何引导企业向循环经济模式转变(Learning from consumers: How shifting demands are shaping companies circular economy transition)》的研究报告。报告显示:当下消费者对于环保的重视已经达到了前所未有的高度。在消费过程中,他们将避免选择一些不注重环保的品牌。

报告显示,49%的消费者愿意为以环保方式制造的产品支付更高的价格。61%的受访者表示,如果他们发现一家公司的产品在环保方面表现不佳,他们就不太愿意购买该公司的产品。更进一步,在34岁以下的消费者中有48%在发现一家食品公司未能解决环境问题后会抵制该公司的产品。

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