Totem Media:2020年中国营销趋势报告

分享者:Jian.1990 | 分享时间: 2020-2-16 19:08 | 我要分享
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2020 China Report Totem.pdf

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148页 PDF 英文版

2020年2月12日,Totem Media最新发布《2020年中国营销趋势报告》(2020 Trends Report for marketing in China)。Totem花了几个月的时间,采访了来自品牌,代理商,技术提供商,行业专家的中国市场营销专家,以及数据/研究和案例研究,以预测2020年最重要的主题。

2020年将是最重要的一年,在这一年里,领导者们将自己与其他人区分开来。在大多数行业中,顶级玩家的市场份额正在不断巩固,排名前5-10的企业瓜分市场主要份额。其他品牌则不得不重新构建市场框架,并着眼于新的战术、新的细分市场和新的地区。

Totem《2020年中国营销趋势报告》148页的报告,涵盖了的10条趋势:1.消费者支出下降。
2.打造品牌成为重中之重。
3.DTC的经验值得借鉴。
4.聚焦区域发展。
5.私域流量和公域流量。
6.视频中的销售额与品牌目标。
7.微信的限制。
8.用于品牌推广的微博。
9.媒体格局正在发生变化。
10.5G的影响。

(订阅Useit 知识库《知识精选》获取每月最新权威报告)

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