GlobalWebIndex(GWI):2020年消费趋势报告

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Connecting the dots-Consumer trends that will shape 2020.pdf

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2020年1月,GlobalWebIndex(GWI)发布最新《2020年消费趋势报告》(Connecting the dots. Consumer trends that will shape 2020),报告主题为“连接点”,涵盖将影响2020年及以后的主要趋势。

在去年的报告中,GWI预计电子竞技将最终进入主流。随后,2019年电子竞技,Fortnite世界杯,和顶级电子竞技明星的年均增长率达到50%。去年的报告还敏锐地指出了社交媒体趋势,即社交媒体的社交性越来越低,越来越实用,Instagram和Facebook等平台越来越接近一站式商店,以满足消费者的需求。最新版本2020的报告对来年有何预测?

数字技术和人工智能正在改变医疗
2020年,随着AI和远程医疗开始扩大应用(在某些情况下将替代)传统的初级医疗。今天,人工智能驱动的医疗服务,与几年前有限的远程医疗会议相距甚远。全球研究表明,有36%的消费者正在使用互联网来研究健康问题和;对于55-64岁的用户而言,这一比例上升到42%,而对健康的关注变得更加重要。

研究还发现:
  • 75%的消费者使用互联网来研究要购买的药物
  • 一半的消费者表示,视频医生的咨询,将帮助他们更有效地管理自己的健康
  • 70%的人愿意通过智能手机访问其健康数据

隐私和无现金
数字货币正在被关注。比特币,Facebook的“天秤座计划”,以及中国准备开发国家数字货币。虽然在某些关键方面都不同,但是它们都有一个共同的特点,任何使用这些数字币/代币的人,都将交易记录在公共分类帐,且不能改变,这就是区块链技术的本质。

欧盟引入了世界上最强大的数字隐私保护法,该法律使消费者可以更好地控制其数据的收集和使用方式。Useit从报告发现,在迅速变为无现金的世界中,维护财务隐私可能将成为更加困难。医疗记录和财务数据,两个领域都受到不同程度的监管。

“人性化”变得奢侈
2013年,全球四分之一的互联网用户同意“技术使生活变得更加复杂”这一说法。到2019年,这一数字已跃升至三分之一。 随着技术在我们生活的几乎每个方面的迅速普及,这些担忧越来越多。根据全球互联网用户的平均报告,他们每天在线花费6个小时49分钟(2012年为5个小时36分钟),连接已成为一种不可避免的生活方式。越来越多的事情,例如教育和医疗保健,正逐渐被屏幕和AI取代。

然而,我们是否可以选择以人为先,而不是技术为先的体验。每天关闭电子邮件,限制孩子在学校的放映时间。甚至在不久的将来,要求先去看人类医生?Useit从报告发现,在对技术便利性,与对技术在我们生活中的影响的担忧之间。我们渴望一种更熟悉的东西:人性化。 (订阅Useit 知识库《知识精选》获取每月最新权威报告)

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