爱德曼:2018年信任度调查报告

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2018 Edelman Trust Barometer Global Report.rar

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近日,美国爱德曼国际公关公司发布的《2018年全球信任度调查报告》(2018 Edelman Trust Barometer Global Report),爱德曼《信任度调查报告》每年发布一期,评估世界28国公民对各自政府、企业、媒体和非政府组织的信任程度。报告基于对3.3万多人的民调结果。

根据本年度报告,中国国民对公共机构的信任度总体上升7个百分点,达到74%的历史高点。中国国民对政府和媒体的信任度最高,对非政府组织的信任度最低。国民对公共机构信任度排名紧随中国的是印度尼西亚(71%)、印度(68%)和阿联酋(66%)。美国则出现前所未有的信任危机,美国人对公共机构的信任度下跌9个百分点,跌至43%。爱德曼国际公关全球总裁兼首席执行官理查德∙爱德曼指出,这是首次出现不是由经济危机或大型灾难导致的信任度大幅下滑。

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2018 Edelman Trust Barometer
Online Survey in 28 Countries 18 years of data
33,000+ respondents total
All fieldwork was conducted between
October 28 and November 20, 2017
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