WeAreSocial:2018 ZERO HOUR

发布时间: 2017-12-22 11:19
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近日,WeAreSocial 发布最新2018趋势报告《Think Forward 2018》,2018报告采取了一些略有不同的方式,从新的角度来看趋势,更多地关注这些新兴运动背后的人类动机。每一个趋势,都是围绕着一个关键的社会需求,并进行分类为确定性,连接性,归属感,地位,进步和良知,通过观察这种趋势,我们感觉到我们已经获得了更深入的了解。

  • Hyper transparency. Mistrust is mainstream. Brands are in an arms race to win back consumer trust by providing certainty through absolute transparency - not just glossing over the uncomfortable bits.
  • Automated empathy. AI has EQ. Machines can determine your mood, and data is going deeper than demographics. In the past brands tried to stimulate emotion. Now they can feed off it to build connection.
  • The new cooperative. Consumers are contributors. It’s not just about about being a casual buyer, it’s about truly belonging in the brand’s community and playing an active role in shaping its future.
  • Networked status. Micro is macro. Status was once the preserve of the few. It’s now been democratised and it’s about networking at a more personal level.
  • 4D thinking. Perspective is powerful. People are fed a blinkered view – from stereotyping to unconscious bias. Progression is combining different views to deliver a more rounded experience.
  • Un-Fight Club. Social is divisive. Brands are under pressure to draw a line in the sand. But instead of just choosing a side, you need to let the enemy in to give context to your conscience.



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