Facebook:2016年跨境业务手册

发布时间: 2016-9-12 18:17
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Facebook CROSS-BORDER BUSINESS HANDBOOK.pdf

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64页 英文完整版 PDF

2016年9月11日,全球最大的网络社交平台Facebook发布了《2016年跨境业务手册》报告(Cross-Border Business Handbook)。Facebook的使命是“连接世界”,同时也帮助企业和客户之间建立“联结”。
通过这份64页全球性报告,你可以获得10个国家,包括美国,英国,泰国,德国,巴西和澳大利亚等国家的网络人口、网络行为、互联网数据等各方面内容。《2016年跨境业务手册》报告帮助你发现Facebook如何帮助您业务增长。你会找到广泛信息,帮助您与世界各地的潜在客户进行有效沟通。报告数据包括,每个国家人口统计信息,其次是包括各种业务规模,网购用户规模,智能手机用户,有包括在Facebook上消费行为。

People around the world are more connected than ever. In 2012, there were only 2.7 billion people on the Internet. By 2018, that number is expected to be 3.82 billion—a growth of 30%.1 And last year, more than 900 million people around the world had at least one international connection on social media. These globally connected people are becoming global consumers. 361 million people worldwide have participated in cross-border e-commerce, and 429 million are international travelers.

With 1.7 billion monthly active users—one-fifth of the world’s population— Facebook is uniquely positioned to help you reach your customers, wherever they are. People on Facebook and Instagram are at the center of personal connection and discovery. They are open to learning about new products. According to our research, about 50 million businesses use Facebook to find customers, and 30 percent of their fans are from other countries.

This cross-border business handbook was created to help you discover how Facebook can help your business grow. You’ll find a wide range of information to help you communicate effectively with potential customers around the world. Each country section begins with basic demographic information, followed by notable industry information that includes various business sizes, the scale of online shoppers, the number of smartphone users and more. Then, consumer behaviors on Facebook are covered. For example, you’ll learn that the top categories discovered by Facebook users in France are entertainment, cosmetics, tech and luxury fashion.6 And that 70% of Malaysians surveyed have seen or searched for information on Facebook before purchasing.

It’s never been a better time to reach new customers and new markets. We hope you use this handbook to take advantage of the opportunities your business has around the globe with the power of Facebook.


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