你应该知道的,Facebook10个用户行为

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Facebook_用户行为习惯研究分析报告.pptx

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10 Quick Facts You Should Know About Consumer Behavior on Facebook
  • 69% of Facebook users want to hear from some brands more than others
  • 45% of Facebook users’ time is spent in the newsfeed
  • 51% of fans say they’re more likely to buy a product since becoming a fan
  • 56% of fans say they’re more likely to recommend a brand to a friend after becoming a fan
  • 76% of people have never “un-liked” a brand
  • Most fans “interact” with brands, primarily through reading brand’s posts and newsfeeds
  • 58% of users “like” a brand because they are a customer
  • Engagement is real: 78% of people who “like” brands on Facebook like fewer than 10 brands
  • People interact with their favorite brands on Facebook far more than other social networks
  • 52% of Americans over 18 spend at least one hour a week on Facebook



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